IRO - a retail interior project
The project involved the interior renovation and design of a two-story clothing shop.
Located in the historic Via Santo Spirito, the store features three windows that allow a total visual connection between the outside and inside. It contributes to the image of the iconic Milanese “Quadrilatero” district, knows for its bleand of luxory and simplicity.
The @iroparis collection is displayed along the perimeter of the space and it's emphasized by carefully selected lighting, including spotlights and linear LED ones tracing the room's corners in selected points. The design creates a curated backdrop for the collection, incorporating distinctive elements such as the staircase. Made from metallic materials, it interacts with the circular light above, producing a play of reflections that adds a characterizing focal point to the space.
The main room of the shop includes the presence of pivoting mirrors leading to the fitting room area, whose metallic surfaces recall the aesthetic of the central staircase and tie together other custom-designed elements, including the shop counter, sections of the walls, and the display shelves.
Milan 2023,
Team collaborators: Elena Gelmetti
Ph: Elizabeth Heidenreich